.svg)
A cookie is a small file which may be downloaded to and stored on your computer, phone, tablet or other device when you visit a website. For more general information about cookies, please visit: https://ico.org.uk/your-data-matters/online/cookies/.
When you first visit our website, you will see a banner at the top of the page prompting you to either accept cookies or to learn more about how to control cookie settings. Should you wish to decline out of any or all of the cookies we set, please refer to the Controlling Cookies Through Browser Settings section of this page.
If you agree to our using cookies when you visit our websites, various cookies may be loaded to your computer to help us analyse web traffic, better target and tailor our advertising, deliver relevant content based on your interests and behaviour, let us know when you revisit a site, assist in the correct operation of the site or store information about your preferences and interests.
Cookies allow web applications to respond to you as an individual. The web application can tailor its operations to your needs, likes and dislikes by being able to remember your choices and preferences. We use traffic log cookies to identify which pages on our websites are being visited. This helps us analyse data about web page traffic and improve our website’s reliability and to tailor it to customer needs.
Overall, cookies help us deliver a better website experience, by enabling us to monitor which pages you find useful and which you do not and provide relevant content based on your interests. A cookie in no way gives us access to your computer or any information about you on your computer, other than the data you choose to share with us.
Cookies placed on your device when you visit our site are set either by us directly or by our business partners, including Doubleclick, Facebook, Google Analytics, Google Adwords, LinkedIn and YouTube. As referenced later on this page:
Whether set by us or our business partners, our cookies fall in to a few broad categories of purpose:
FIRST-PARTY COOKIES
Google Analytics
Google Analytics is a web analytics service provided by Google, Inc. Google Analytics sets cookies in order to allow us to evaluate and report on the use of our website. It is widely used across the web and all data is anonymized meaning the cookies carry no personally identifiable information. These cookies help us to understand our visitor's behaviour and allow us to make improvements to better our user's experience. It's a win-win relationship.
Purpose(s): Tracking
Cookie Name (Duration):
Squarespace
Squarespace uses analytics and performance cookies to collect information on behalf of Alpha Base to show how visitors interact with our website, such as traffic sources, unique visitors, and cart abandonment.
Purpose(s): Tracking
Cookie Name (Duration):
THIRD-PARTY COOKIES
We regularly advertise our products and services on Facebook. Cookies are generally only set by Facebook if you are signed in to (or have been signed in to) a matching account and and are generally linked to the use of the Social Media 'like' buttons embedded on our site and many others throughout the web. Facebook’s cookies help us measure conversion tracking and performance of our campaigns.
Purpose(s): Targeting and Tracking
The following links have more information on Facebook's interest-based advertising and how to opt out:
Cookie Name (Duration):
Google (YouTube and Maps)
We embed videos from YouTube and maps from Google Maps on pages of our website. Google will set cookies as part of those embeds to measure performance and optimize appearance and functionality depending on your browser, device, and Internet connection.
Purpose(s): Necessary / functional
Cookie Name (Duration):
We regularly advertise our products and services on LinkedIn. Cookies are generally only set by LinkedIn if you are signed in to (or have been signed in to) a matching account and and are generally linked to the use of the Social Media 'like' buttons embedded on our site and many others throughout the web. LinkedIn’s cookies help us measure conversion tracking and performance of our campaigns.
Purpose(s): Targeting and Tracking
Cookie Name (Duration):
Vimeo
Vimeo is a video-hosting service that allows us to embed videos on pages of our website. The cookies set allow us to report and analyze the viewing habits of users when a video is played.
Purpose(s): Necessary / functional and Tracking
Cookie Name (Duration):
We partner with selected third-party vendors such as [Adobe Analytics,] [Clicktale,] [Clicky,] [Cloudfare,] [Crazy Egg,] [Flurry Analytics,] [Google Analytics,] [Heap Analytics,] [Inspectlet,] [Kissmetrics,] [Mixpanel,] [Piwik,] and others], to allow tracking technologies and re-marketing services on our portfolio of websites, through the use of first party cookies and third-party cookies, to, among other things, analyze and track users’ use on our portfolio of websites, determine the popularity of certain content and better understand online activity. By accessing our portfolio of websites, you consent to the collection and use of your information by these third-party vendors. You are encouraged to review their privacy policy and contact them directly for responses to your questions. We do not transfer personal information to these third-party vendors. However, if you do not want any information to be collected and used by tracking technologies, you can visit the third-party vendor or the Network Advertising Initiative Opt-Out Tool or Digital Advertising Alliance Opt-Out Tool.
Most web browsers automatically accept cookies, but you can usually modify your browser setting to decline cookies if you prefer. However, this may prevent you from taking full advantage of the website as some cookies may be required for full and correct operation of our sites.
The Help feature on most browsers will tell you how to prevent your browser from accepting new cookies, how to have the browser notify you when you receive a new cookie and how to disable cookies altogether. Additionally, you can disable or delete similar data used by browser add-ons, such as Flash cookies, by changing the add-on’s settings or visiting the website of its manufacturer.
Whilst we would encourage you to keep our first party cookies enabled (so that we can make your on-site experience better), the following links provide guidance on how to manage cookie permissions through your browsers settings. This includes instructions on how to delete existing cookies and block them from being set in the future:
Alpha Base Research Ltd,
Company number 13720028, VATGB431816606.
71-75 Shelton Street, Covent Garden,
London, WC2H 9JQ, United Kingdom.
Alpha Base Research Ltd is registered with the Information Commissioners’ Office (ICO) under the 1998 Data Protection Act, registration number C1103931.
